Big Bites Stores To Offer Healthier Grab-and-Go Options

New healthier options are on the shelves of every Big Bites store in Maui. The popular convenience store kicked off a partnership this week with the Department of Health’s “Healthy Hawaii” campaign. The initiative aims to give Hawaiians easier access to healthier food and beverage choices. Items that meet guidelines set by the department will be marked with a Healthy Hawaii label.

“One of the biggest hurdles for eating healthy is time. We’re all busy, running from place to place during the day, or trying to grab a bite 15 minutes before work. Usually, the only thing ready to eat that fast isn’t the best for you. Our goal, with the help of our partners, is to provide numerous fast, healthier options for busy Hawaiians,” says a Department of Health spokesperson.

Big Bites Operations Manager Brandi Essen says she is excited about the initiative. “Honestly, being able to create new foods and improve on old favorites is a lot of fun. When you couple that with helping people live healthier lives it’s a win-win situation.” Essen say that the stores will still “cater to carnivores,” allowing customers to grind their own sausage, and choose from the largest jerky and pickled meats selection anywhere on Maui, but now they will also have some healthier versions of customer favorites.

“We’ve tweaked the recipes to a number of items. Our energy mix now contains 30% less lardons, our foie gras chips are now fried in soybean oil, we’re offering a low sodium version of our famous candied corned beef bites, and we even have sugar free cracklin slushies to wash everything down. In addition, we’ve expanded the variety of items we wrap in bacon. We’re wrapping bacon around almost anything that grows now, to help our customers get all the fruits and vegetables they need during a busy day.”

Despite Essen’s enthusiasm not everyone is excited with the news that the Big Bites stores have been allowed to join the program. Chef Craig Hoomaau, a certified nutritionist and transpersonal plating-arts instructor at the Kokua Wellness Center and Spa, says the store’s products shouldn’t qualify for the program. “These items are in no way healthy. They are just healthier than the delivery systems of fat, salt, sugar, and preservatives that pass for the normal fare at the Big Bites stores. Unfortunately that’s all you need to qualify. I’ve made healthy living my life’s work. I was hired as a consultant when the government began this program last year so it’s very personal to me. Despite his reputation, Abramo doesn’t scare me. He knows that his food is dangerous and shouldn’t be included in the initiative. If I have any advice to people looking for healthy food in a Big Bites store it would be to run and keep running. Be active and make common sense food choices, like avoiding anything served at an Abramo business.”

Unsurprisingly, Big Bites owner Bob Abramo says that his products meet all guidelines for the program, and are in no way dangerous or unhealthy to eat. He says that he is simply offering nontraditional health foods to his customers and any complaints about his stores participation can be attributed to misunderstanding and jealousy .

“Hoomau is just upset that his classes are as empty as his plates, while I run the most successful meatery the island has ever seen. I will say that I am a bit surprised that he and his fellow grass drinkers had the energy to critique my business. It takes guts to take me on. Unfortunately for “Chef” Craig, I’m an expert in guts. I work with them everyday and I don’t mind getting my hands dirty. If Hoomau doesn’t want to find himself served up on a platter, he should focus on his own survival and not concern himself with my stores. I provide food for the top of the food chain, not for the things that run away. I suggest that Hoomau take his foamer, his plate brush, and his anemic ideas home before he bites off more than he can chew. There’s a pecking order on the island and Craig needs to understand that he’s been lucky so far. I didn’t know who he was until he started to squeal. Now that he’s put himself in my sights, it’s only a matter of time before I put him on my menu.”